Avocet Tower is a new beacon for Bethesda, which soars above surrounding buildings as a center for convenience, style, lifestyle, and culture. With unparalleled views, Avocet Tower is an architectural landmark that redefines the work-life experience. It’s the first building of its kind in Bethesda, will feature three-thousand-seven-hundred square feet of peak performance office space in the heart of downtown. With an outdoor plaza, two-story lobby, and adjacent reception area for the A.C. Hotel, the environment will offer tenants a bright space to work, relax or network without leaving the comfort of home.

JLL approached us with an existing brand and asked us to create an elevated web experience The challenge was to improve engagement site-wide with only eighty hours to refresh their site, build some custom modules, and add interactivity.

Following the designed brand book, we updated the website by changing the layout, adding some interactive elements, and updating the colors to make the company appear modern and user-friendly—the site needed to be refactored with the code to meet the new redesign of the site. We developed new templates and added animation using the GSAP JS library.

We continually schedule website maintenance, Google Analytics and help Avocet Tower increase user interactivity. Avocet Tower taught us the importance of following guides thoroughly and it’s tough to implement new sections without designs. It’s essential to always start with design and then move to development.